Spokane Valley, WA — January 5, 2026 — Viella Brand Communications, a print & promotional products provider, announced today that it has acquired Spokane Valley Screen Printing (SVSP). SVSP is a respected Spokane-area business known for high-quality screen printing and deep roots in the Spokane community. Viella is led by co-founders Ashley Single and Jackie Callahan, whose complementary strengths blend deep industry expertise with a modern, detail-driven approach to client service.

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Founded more than 25 years ago by Spokane natives Susan and Chuck Maguire, SVSP has served businesses, schools, nonprofits, and organizations throughout the Inland Northwest with dependable craftsmanship and personalized service. Under the leadership of Chuck’s son, Pat Maguire, SVSP continued to grow and thrive. This allowed Chuck and Susan to step into retirement while keeping the company’s values, reputation, and legacy strong.

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Now, with Pat ready to focus on new priorities, the transition of SVSP to Viella reflects a shared belief in building on what has already been established.

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The acquisition, which closed on New Year’s Day, marks Viella’s first, and the decision to invest in Spokane was intentional and deeply personal for Callahan (née Cameron). A Spokane native and Gonzaga Prep alum, she spent the past 20 years building her career in Portland before returning home with a vision to bring Viella’s elevated approach to print and branded merchandise to the Lilac City.

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“Spokane has always been home, even when life and work took me elsewhere,” said Callahan. “When we began thinking about Viella’s first acquisition, we wanted it to be here for a reason. SVSP has a legacy worth preserving, and this community deserves partners who bring consistency, craft, and care. We’re proud that Viella’s expansion begins in Spokane.”

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Single, a seasoned industry leader with more than 20 years of experience delivering impactful solutions for clients, emphasized that the acquisition will bring expanded capability and operational support to SVSP without disrupting what customers value most. Her expertise spans print, promotional products, packaging, and efficient project management, with a focus on making execution seamless for clients.

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“Our goal is to make our clients’ lives easier,” said Single. “We serve as an extension of their teams by bringing consistency, creative execution, and dependable follow-through. SVSP customers will continue working with the same trusted team they know, and they will also gain access to expanded capabilities through Viella.”

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Continuity First: Business as Usual

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Viella emphasized that SVSP will continue operating as usual, with the same local production team and commitment to quality customers have trusted for decades. Operationally, nothing changes. SVSP will continue using the same phone number, email, team, and processes, with the added benefit of expanded capabilities and support through Viella.

“This wasn’t just a business decision. It was personal,” said Pat Maguire. “SVSP has been part of my family for most of my life, and I wanted to leave it in hands that respect what we’ve built and have the vision to strengthen it. Viella brings the right balance of care, capability, and community commitment.”

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Single added that SVSP will keep its name for the time being, and that the integration into Viella will be approached with care and intention.

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Expanded Capability, Simplified Client Experience

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Viella’s approach begins with a commitment to our clients: we immerse ourselves in your brand to build the trust and insight necessary for high-level execution. SVSP customers will now have access to Viella’s end-to-end solutions. Viella is a traditional print partner at heart, with the capability to produce nearly anything and the expertise to make it better.

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Viella begins by understanding what you are printing today, then refining it for the real-world demands of your brand, audience, and environment. This may include finding a more durable substrate, improving consistency across locations, enhancing the tactile quality, or reducing cost without sacrificing impact. With added strength in promotional products, branded apparel, custom workflows, technology solutions, and in-house fulfillment and distribution, Viella helps teams simplify execution and consolidate vendors while delivering tangible work that shines.

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Print. Promo. Perfected.
Your Brand, backed by Viella.

 

Media Contact:
Name: Jackie Callahan
Title: Co-Founder & Chief Strategy Officer
Email: jackie@viellabrand.com
Phone: 971.282.2638